Drew Jackson
Animator / Illustrator / Director
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Principled Tech


Principled technologies is a family

I had the pleasure of working at PT for almost 5 years doing video production and motion design. PT's founders created this internal (now public) project to capture the heart of PT. It's truly a great place to work.

Studio: Principled Technologies
Script: Sarah Van Name
Music: Ben Azevedo
Design & Animation: Drew Jackson



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We wanted to use actual PT employees for the main building shot rather than lame stock footage. I ended up filming about 20 people from a few different angles each.


The paper texture was applied through a simple matte then groups were composited together and layered into the building illustration.

Some early concept tests.