Principled technologies is a family
I had the pleasure of working at PT for almost 5 years doing video production and motion design. PT's founders created this internal (now public) project to capture the heart of PT. It's truly a great place to work.
Studio: Principled Technologies
Script: Sarah Van Name
Music: Ben Azevedo
Design & Animation: Drew Jackson
We wanted to use actual PT employees for the main building shot rather than lame stock footage. I ended up filming about 20 people from a few different angles each.
The paper texture was applied through a simple matte then groups were composited together and layered into the building illustration.
Some early concept tests.